The “Stack of the Day” segment I spearheaded for Lotus and Luna’s Facebook began as a carefully curated daily post, each bracelet chosen with intentional resonance for the brand’s audience, like pulling from their collections. I noticed they’d often wear bracelets or colors that matched their favorite prints. What started as a content segment evolved into a product I presented to the production team. What I am most proud of, however, was how my stacks generated organic feedback from Lotus and Luna’s loyal Facebook community, inspiring brand advocates to share their own. Seeing these brand advocates in person at the brand's 10th anniversary party solidified the impact my content can have and the impact an audience has on my own content. The community I helped foster through that content is more significant than any conversion metric I could ever reach.